When it comes to marketing to multiple niches, I have two words of advice:
1. Go ahead! There’s nothing wrong with targeting multiple niches. BUT…
2. Pick one and become a leader in it, then move on to the second one.
If you try to go after too many niches (target audiences) at the same time, you will [...]
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You know you’ve hit the flatlands.
Your current business doesn’t excite you any more, and you’re in danger of losing your original passion.
Economic, competitive, or life changes are forcing you to transform your business model significantly.
Your marketing model isn’t bringing in customers the way it once did.
Whatever the reason…
Let’s face it: you need to reinvent your business.
In [...]
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This isn’t my ordinary blog post.
It’s long. It will take you exactly seven minutes to read it. (I timed it!)
It tells the story of my journey to reinvent my business. You might recognize yourself in the story.
And at the end, there’s something exciting waiting for YOU.
It Begins With a Feeling, A Knowingness
Two years ago I [...]
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Remember the childhood game, Pin The Tail on the Donkey? You would be blindfolded, spun around three times, and a paper donkey tail would be put in your hand. Your job was to “find the donkey” and attach the tail to it, without raising the blindfold. Lots of fun!
(When you were 6 years old. Not [...]
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The time you invest in your marketing campaign plan is directly related to your success. Period.
Course Overview
Create your marketing plan in six weeks, and use it to create the business and income you desire.
Delve deeper into the topic of marketing your products and services and learn a structured approach for planning your marketing that you [...]
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